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Grade 5’s shop local campaign showcased


Grade 5 students may not immediately spring to mind as the main targets when developing
a shop local campaign but Mitchell Shire Council’s program, complete with five personas
that make up the Mitchell Crowd, was launched in July.

This creative initiative will be showcased as part of Rural Councils Victoria’s (RCV) Innovate
and Education Spring Tour in Warragul on Monday and Benalla on Tuesday.

The Innovate and Education Spring Tour, presented by Rural Councils Victoria (RCV), offers
a range of workshops to highlight the innovation taking place in rural councils and to
introduce new tools developed by RCV to support and strengthen council performance in
economic development, population attraction and service delivery.

RCV Chair, Cr Rob Gersch said the shop local campaign is just one example of the
innovative approaches rural councils are taking to develop solutions to their local issues.

“This program was designed to tackle ‘escaped’ spending – where local people shop at
bigger regional centres – which impacts many rural communities,” Cr Gersch said.

David Power, Mitchell Shire’s Coordinator Economic Development and Tourism said the aim
is to have young people understand the important message that shopping locally makes a
difference to their townships.

“We want to inspire change through long term learning and developing their appreciation for
the variety of products and services available here,” Mr Power said.

Cr Gersch said the Innovate and Educate Spring Tour is travelling around the state and
bringing different case studies to each region.

“As part of the program RCV will also run a workshop on small council sustainability which is
an important issue for our members.”

Bookings are essential for council employees, councillors and people who work with
councils, including Chambers of Commerce members from across the region. The event is
free. Book online at www.ruralcouncilsvictoria.org.au or contact Nicole Wakelin on 0477 761
185 for further information.

RCV is the alliance of Victoria’s 38 rural councils. It advocates for sustainable, liveable and
prosperous rural communities and delivers projects that provide support and solutions on
issues shared by the state’s rural councils.

Rural Councils Victoria is supported by the Victorian Government’s $3.3 million Networked
Rural Councils program.

The RCV Innovate and Educate Spring Tour is also visiting:
Mon, 13 Oct 2014 Warragul
Tue, 14 Oct 2014 Benalla

For more information contact:
Olwyn Redshaw, RCV Policy and Program Manager on 0424 536 006
Nicole Wakelin, RCV Program Co-ordinator on 0477 761 185
Birgit Schonafinger, Media Advisor on 0459 281814

Information for Editors
For details on the Mitchell Crowd Shop Local initiative, please contact:
David Power, Coordinator Economic Development and Tourism on 0427 209 814

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