Retailing in Rural Municipalities
The Rural Retail Economics study investigates the current evidence on the trends and drivers of retailing patterns in rural communities and the impact on local economies and jobs. In addition to the research piece the guide for rural retailers aims to provide information on current programs available to rural retailers and shopping precincts and an assessment of how these programs may assist in the further development of sustainable business practices; review successful government, operator and industry policies, strategies, activities and considerations for maximising economic and social outcomes through retailing and provide an evidence base about the current retail issues, approaches and good practices.
For small rural communities, retail is an important part of the economic base. Local Councils have some influence on retailing in their municipalities through land use planning, urban design, infrastructure planning, rates and charges and the like, and they can facilitate improvements to maximise the local economic benefits through a strong retail sector.
The objectives of this research were:
- To analyse current trends and drivers of retailing in rural communities, and the role of the retail sector in contributing to local economies and jobs
- To provide an overview of the current performance of retail centres in rural municipalities, including reference to available benchmarks and indicators
- To identify the economic value of retail and town centres to rural areas
- To present appropriate case studies to highlight, in practical terms, the above analysis.